Website Translation

What is website translation?

Website translation is the process of altering a website so that it’s accessible, usable and culturally relevant to the target audience.  A literal translation alone is not sufficient when translating a website, as cultural meaning is essential to an audience understanding words as they were intended to be understood.

This is where localisation comes in. While auto-translated or literally translated web pages may provide your user with some basic information, a localised webpage will provide them with an impression and a message. This is far more likely to draw in new customers.

Localisation substantially enhances translation quality, as it takes into account more than just the language, incorporating the cultural connotations and quirks of different countries and their language use. For example, ‘breakfast’ in the UK could refer to a bowl of cereal or eggs and bacon, in France it could be an espresso and a croissant, while in China it could refer to ‘boazi,’ steamed buns filled with meat or vegetables. Getting these cultural differences right is all important.

With only 28% of internet users English mother-tongue speakers, you’re missing 72% of the potential worldwide audience if your website is only available in English. Reaching and communicating with customers of all languages is vital if your company does want to expand and trade internationally. The ability to communicate your brand message, service and USPs accurately in the mother tongue of the target audience is essential to achieving this. Global Voices’ website translation services will help you truly connect with your target markets in their local language.

It is no longer just your technology, solutions, services, prices or industry experience that sets you apart in the global market. It is your ability to connect with customers in the language they use as if you were a local company. That is why localisation is essential for growth.

A website is one of the primary tools used to market a product as it often serves as the first point of contact with a customer. Therefore it is of paramount importance that your site translation accurately conveys the company image you want to portray. With our experienced linguists, who will also specialise in your sector, we will ensure that this will be the case.

By making the effort to deliver your company’s content it will resonate personally with customers, making it more likely for your product or service to be received positively.